Nordenstjerne is a Copenhagen based fashion
brand founded in 2019. It creates sophisticated and effortless garments
while committing itself to the twin ideals of responsible fashion and
transparency. Nordenstjerne sees a better, greener future as
coming from being real, open and candid about how its fashion business
is operated, its value chain and decision-making processes.
The brand wants to exemplify how the fiction
of greenwashing can be countered with a set of fact-based,
conscientious and realistic “best practices” that embrace the complexity
of the world – and can withstand challenge and scrutiny.
Nordenstjerne blends timelessness with the sophisticated and effortless. It believes that only by creating garments that can be used and which will be used for many years may the vicious cycle of overproduction in fashion be broken. The brand acknowledges an imperfect world where no perfect solutions exist. This is also true for fashion. However, good solutions
do exist, by virtue of conscience, reason, rationality and – when
necessary – compromise. It believes in exposing these compromises and
pointing out virtues as well as flaws in what it does. Only in this way
may the genuine replace the convenient.
Nordenstjerne does not attempt to trivialize
the path to a greener future. Simple slogans about sustainability
inherently lie. Ultimately, the purpose of the brand’s commitment to
Transparency is to empower its customers to make up their own minds
about whether the practices, thoughts, ideas and decisions of the brand are sufficient steps on this journey toward a greener planet and a better tomorrow – or not.