Washing and caring for your clothes in a sustainable way can both extend the life of your clothes and reduce their environmental impact. Here is what you can do:

Wash your clothes less frequently💧

It's not always necessary to wash clothes after each use. Consider airing them out or spraying them with a fabric freshener. We recently launched Pure Effects Textile Spray on our webshop as a means to make frequent washing unnessecary.

Wash your clothes at a lower temperature

Wash your clothes at a lower temperature as it reduces energy consumption and protects the colors of the clothes. Also, wash your clothes on a shorter cycle to save water and energy.

Use environmentally friendly detergent

Use detergents that are environmentally friendly and contain fewer chemicals. Only use the amount of detergent that is necessary, and avoid bleach and fabric softeners. You can consider using a small amount of vinegar as a fabric softener.

Air dry your clothes

Dry your clothes by hanging them out to air dry instead of using a dryer. It saves energy and prevents damage to the clothes.

Recycle or donate your clothes

When you no longer use your clothes, consider recycling them or donating them to charity. This reduces the amount of waste and gives the clothes a new chance.